Make Culture Your Competitive Advantage
Ideal Outcomes is the premier destination for culture change resources and consulting. We help companies drive unprecedented business growth through strategic cultural evolutions.
As seen in





The Ideal Outcomes Advantage
Our proven methodology allows us to institute transformative change in the organizations that we serve through strategic cultural shifts.
Here’s how it works:
Here’s how it works:
- Define your desired future state
- Diagnose current shortfalls
- Create a plan to close the gaps
- Measure your progress
- Sustain your change
Write your awesome label here.
What is The One Advantage?
The intersection of culture, peer power, and agility delivers the one critical advantage that every business leader needs. Find out more.
Corporate Culture Drives Business Outcomes
decrease in employee turnover
increase in customer satisfaction
Ideal Solutions
Write your awesome label here.
Corporate Culture Tools
Explore Ideal Outcomes’ free culture resources and start your culture learning journey. In this toolbox, you will find interactive worksheets, assessments, and more.

Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth
In Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth, Jason Richmond, founder and CEO of Ideal Outcomes, presents pioneering insights that leaders can leverage to pinpoint cultural shortfalls, define and shape cultures that unlock their people power, and recognize that fulfilled employees are the key to customer satisfaction.
“A powerful framework for using company culture to create value. Definitely a strong weapon for any leader."
―Leonardo De Biasi, Business Development Director, Techedge Group

Culture Ignited: 5 Disciplines for Adaptive Leadership
In Culture Ignited: 5 Disciplines for Adaptive Leadership, culture change strategist Jason Richmond and coauthors Jeanne Kerr and Malcolm J. Nicholl reveal how companies whose leaders ignite their culture are able to weather any storm and get ahead of the competition.
“A superb follow-up to Culture Spark, Culture Ignited dives deeper into how we shape our organization’s culture to thrive. Well researched and highly readable.”
―Marshall Goldsmith, Thinkers50 #1 Executive Coach for
10 years and New York Times #1 Bestselling Author of Triggers, Mojo, and What Got You Here Won't Get You There
―Marshall Goldsmith, Thinkers50 #1 Executive Coach for
10 years and New York Times #1 Bestselling Author of Triggers, Mojo, and What Got You Here Won't Get You There
Additional Resources
Access the tools used by top culture professionals.