Make Culture Your Competitive Advantage

Ideal Outcomes is the premier destination for culture change resources and consulting. We help companies drive unprecedented business growth through strategic cultural evolutions.

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Our proven methodology allows us to institute transformative change in the organizations that we serve through strategic cultural shifts.

Here’s how it works:

Define your desired future state
Diagnose current shortfalls
Create a plan to close the gaps
Measure your progress
Sustain your change

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What is The One Advantage?

The intersection of culture, peer power, and agility delivers the one critical advantage that every business leader needs. Find out more.

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Corporate Culture Drives Business Outcomes

decrease in employee turnover

increase in customer satisfaction

Ideal Solutions

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Explore Ideal Outcomes’ free culture resources and start your culture learning journey. In this toolbox, you will find interactive worksheets, assessments, and more.

In Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth, Jason Richmond, founder and CEO of Ideal Outcomes, presents pioneering insights that leaders can leverage to pinpoint cultural shortfalls, define and shape cultures that unlock their people power, and recognize that fulfilled employees are the key to customer satisfaction.

“A powerful framework for using company culture to create value. Definitely a strong weapon for any leader."

―Leonardo De Biasi, Business Development Director, Techedge Group

In Culture Ignited: 5 Disciplines for Adaptive Leadership, culture change strategist Jason Richmond and coauthors Jeanne Kerr and Malcolm J. Nicholl reveal how companies whose leaders ignite their culture are able to weather any storm and get ahead of the competition.

“A superb follow-up to Culture Spark, Culture Ignited dives deeper into how we shape our organization’s culture to thrive. Well researched and highly readable.”

―Marshall Goldsmith, Thinkers50 #1 Executive Coach for
10 years and New York Times #1 Bestselling Author of Triggers, Mojo, and What Got You Here Won't Get You There

Access the tools used by top culture professionals.

Our vision is to help people live more authentic and fulfilling lives by guiding the organizations they are a part of.

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Ideal Outcomes, Inc., 13004 Cake Bread Heights, Colorado Springs, CO 80921

Alejandra Baker is a dynamic bilingual (English – Spanish) Corporate Trainer and Learning Consultant with over 15 years of experience working in multicultural environments, designing and facilitating programs that impact the productivity and performance of her clients.

Alejandra is experienced in helping companies develop an Innovative culture. She co-founded with her father The Innovation Way, a Mexican company specialized in Innovation Training and co-developed a proprietary methodology called “Generating Breakthrough Ideas: How to Recognize and Seize Opportunities for Disruptive Innovation”, providing services to leading Mexican companies such as Cerveceria Cuauhtemoc, Cemex, Tequila Cuervo, Hylsa as well as to small and medium sized businesses through Mexico’s National Council of Science and Technology.

When she moved to the US, her passion to develop herself and bring out the best in others lead her to become certified in the Dale Carnegie Programs to develop human relations, communications & leadership skills.

Alejandra is an Advocate for Human rights and she also serves as Program Director for the i-5 Freedom Network, an Anti Human Trafficking Organization in Southern California.

She holds a Master of Science in Management from the London School of Economics and Political Science, with specialization in Knowledge Management; and a BS in International Business from the ITESM, in Mexico.

Karen Kimsey-Sward has over 25 years of experience working with a wide range of organizations helping them to move to the “next level” of performance. She’s known for her strategic yet practical approach to working with leaders at all levels to drive revenue growth, operational excellence and employee engagement. Karen brings a unique perspective to clients as a business owner who has been through all stages of a company’s life; from its founding through the various levels of growth.

Karen is Chief Operating Officer for Dale Carnegie Chicago. She is providing leadership, management and vision to create and sustain employee/customer engagement while ensuring profitable growth.

Previously, Karen was a Vice President of Franchising for the Americas with Dale Carnegie & Associates and worked with franchisees in all areas of their business. She provided leadership to identify opportunities, developed growth plans, recruited top talent, and executed marketing/sales strategies and training. She and her team served as internal business coaches to franchisees.

Prior to joining Dale Carnegie & Associates, Karen was co-founder and principal of Performance Potential Inc, a management consulting firm.

Karen was also an Executive Vice President/COO for FTR, a performance improvement company in Chicago. Over the years she held a variety of roles including: top producing salesperson, sales manager, business/sales coach, consultant and COO. She played a critical role in helping this organization achieve significant growth to become one of the top performance improvement companies in the Financial Services Industry.

Over the years, Karen has served on various Boards and is currently a Board Member for the SBAC.

Karen received her Bachelor of Business Administration/Marketing from Marshall University.

Leo Bottary is the founder and managing partner of Peernovation, LLC and co-founder of The One Advantage. An award-winning author of three books, including Peernovation: What Peer Advisory Groups Can Teach Us About Building High Performing Teams (2020), he is also a keynote speaker, workshop facilitator, adjunct professor for Rutgers University, Advisory Board Member/Opinion Columnist for CEOWORLD magazine, and co-host of The One Advantage podcast.

Leo’s first book, which he co-authored with former Vistage CEO Leon Shapiro, The Power of Peers: How the Company You Keep Drives Leadership Growth & Success (2016), explored how and why formal peer groups for CEOs and business leaders are so effective. His second book, What Anyone Can Do: How Surrounding Yourself with the Right People Will Drive Change, Opportunity, and Personal Growth (2018), examined the power of enlisting and engaging the complete circle of the people who surround us in both formal and informal settings.

Prior to teaching at Rutgers, Leo was an adjunct professor at Seton Hall University, where he led graduate-level online and on-campus learning teams studying leadership and strategic communication. In April 2015, he was named adjunct teacher of the year for Seton Hall’s College of Communication and the Arts.

Earlier in his career, Leo served in senior leadership positions at Mullen and Hill & Knowlton, where he was also director of client service for the US. In the mid-1990s, he founded a public relations agency that a leading trade publication hailed as a regional powerhouse, new media pioneer, and great place to work.

Leo earned a BA from Jacksonville University, an MA in Strategic Communication and Leadership from Seton Hall, and completed his doctoral coursework at Northeastern.

Brett is an Investment Banker, Entrepreneur, a trainer and coach, and previously was a Fortune 500 Executive and U.S. Navy Officer.

Brett is the Founder of Coast Practical, Inc. and is a Partner (Investment Banker) at NewCap Partners in Los Angeles. Through this work, he leads Acquisitions and Capital Raise transactions. Throughout his business career, he has served as COO, CFO, and CEO as well as in many Board roles in a wide variety of organizations.

Brett’s expertise lies in navigating organizations through challenging times, whether this means dramatic revenue growth, a sale of the business itself, a capital raise, or a performance turnaround. Given this experience, he is quick with an occasionally funny and sometimes pertinent business story. Brett also volunteered his organizational development talent as a member on the Board of Trustees of the United States Naval Academy Alumni Association. He is a Servant Leader.

Brett has been a Corporate Trainer and Executive Coach since 2008. He is honored to have worked with several thousand participants, who have gone on to achieve impressive results for their organizations. He is Multi-Course Certified, helping companies and individuals within those companies develop and achieve their potential through improved Leadership, Sales, and Presentations. Previously, he helped U.S. Navy Captains launch Tomahawk missiles at bad guys worldwide. Most importantly, the people Brett has worked with most closely, from one of the five presidents of The Irvine Company to the Cal Tech-educated Executive Vice President at Siemens, to the recent High School graduate selling billiards tables, all agree on one thing, “Brett cares about you personally and wants you to win on your own terms.”

Previously, Brett was a turnaround General Manager at Cintas Corporation, where his team’s set safety, sales growth, customer satisfaction, and profitability records for the company, and an Officer in the United States Navy. He has consulted with many companies, including Intel Corporation, Experian, and AAA.

Brett holds an International M.B.A. from the University of Southern California (USC), an M.S. in Information Technology from the University of San Diego (USD), and a B.S. in Engineering from the United States Naval Academy (USNA).

Brett loves spending time with his young family in his adopted hometown of Huntington Beach, CA. He is a passionate outdoorsman and a former U.S. Navy Officer.

Make Culture Your Competitive Advantage

As seen in

The Ideal Outcomes Advantage

What is The One Advantage?

Corporate Culture Drives Business Outcomes

Ideal Solutions

Culture Tools

Minicourse

Full Course

Virtual Consultations

Cultural Engagements

Mastermind Offsites

Corporate Culture Tools

Culture Spark: 5 Steps to Ignite and Sustain Organizational Growth

Culture Ignited: 5 Disciplines for Adaptive Leadership

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Increase profits, reduce turnover, upskill your team, and achieve your ideal outcome.