A Time for Three Words
Feb 2

By Leo Bottary, Founder, Peernovation and Co-Founder, The One Advantage
Chris Brogan, author, keynote speaker, Chief of Staff to the CEO of Appfire, and an all-around good guy, began a practice in 2006 that I’ve always admired. It’s called My Three Words. I have not always adopted it consistently over the years, but when I have, I found it to be everything Chris suggests it can be. He describes it this way: “The My Three Words idea is simple. Choose three words (not 1, not 4) that will help guide your choices and actions day-to-day. Think of them as lighthouses. ‘Should I say yes to this project?’ ‘Well, does this align with my three words?’”
The point is that the three words should be specific to you and your aspirations for the coming year. So here are my three words, which I believe are necessities that I will use to guide my work and drive success for my clients and audiences all around the world in 2022:
Purpose, Clarity, Intentionality.
The point is that the three words should be specific to you and your aspirations for the coming year. So here are my three words, which I believe are necessities that I will use to guide my work and drive success for my clients and audiences all around the world in 2022:
Purpose, Clarity, Intentionality.
Purpose
If there has ever been a time to reflect on our purpose and draft a purpose statement, it’s now. That said, don’t go through the exercise, craft an eloquent sentence or two, congratulate yourself, and never look at it again for the rest of the year. I’m talking about a statement that anchors you and, as Chris Brogan says, serves as one of your lighthouses.
During my time at Mullen (today MullenLowe), I learned the power of being at a creative agency that helped every employee maximize their potential and collaborate to create the best advertising in the world. We respected and challenged each other relentlessly. Because we were grounded and guided by our purpose, we never fought against one another. Instead, we fought for the best idea and celebrated our great work together. What is great work, you ask?
Executive Creative Director at the time, Edward Boches, answered the question for all of us with this unequivocal quote: “Good work tells you what a product does and why you should buy it. Great work conveys what a brand stands for and invites you to share in its beliefs.”
Take the time this year to craft (or revise) your purpose statement; then live it, and know that you helped make the world a better place for having done so.
During my time at Mullen (today MullenLowe), I learned the power of being at a creative agency that helped every employee maximize their potential and collaborate to create the best advertising in the world. We respected and challenged each other relentlessly. Because we were grounded and guided by our purpose, we never fought against one another. Instead, we fought for the best idea and celebrated our great work together. What is great work, you ask?
Executive Creative Director at the time, Edward Boches, answered the question for all of us with this unequivocal quote: “Good work tells you what a product does and why you should buy it. Great work conveys what a brand stands for and invites you to share in its beliefs.”
Take the time this year to craft (or revise) your purpose statement; then live it, and know that you helped make the world a better place for having done so.
Clarity
As the world of work continues to change by the day, assumptions about what to do, how to do it, and who’s responsible won’t cut it. We need clarity, and creating that clarity is 100% up to the CEO and leadership team in any organization or situation. What I mean by 100% is that the receipt of the message is received as intended. If that appears to be an unrealistic or unreasonable burden for the leader, it’s not. It’s what being a leader is all about. If being a CEO was easy, anybody could do it.
This responsibility exists in business, on the track, in the operating room, or on the battlefield. For example, runners pass a baton to one another in a relay race. If the baton hits the ground during the pass, the responsibility lies with the runner who passed the baton because he let go of it before he was sure it was in the firm grasp of the recipient. In the operating room, a nurse passes a scalpel to the surgeon so it won’t drop on the floor, or heaven forbid, in the patient. There are numerous instances from history on the battlefield when commanders gave orders that the troops misinterpreted. When that happened, soldiers were not held responsible for the mistake; instead, the commander was relieved of his duty.
This responsibility exists in business, on the track, in the operating room, or on the battlefield. For example, runners pass a baton to one another in a relay race. If the baton hits the ground during the pass, the responsibility lies with the runner who passed the baton because he let go of it before he was sure it was in the firm grasp of the recipient. In the operating room, a nurse passes a scalpel to the surgeon so it won’t drop on the floor, or heaven forbid, in the patient. There are numerous instances from history on the battlefield when commanders gave orders that the troops misinterpreted. When that happened, soldiers were not held responsible for the mistake; instead, the commander was relieved of his duty.
Intentionality
My third word serves the other two. In my Peernovation programs, I facilitate intentional conversations using a five-factor framework. It’s an exercise that helps team members identify and reconnect with their purpose and clarify what individuals expect of themselves and their teammates. The five factors are as follows: 1) The Right People – What values, traits, and behaviors do we expect of ourselves and one another to be valued contributors? 2) Psychological Safety – Do we have an environment where people feel psychologically safe, and if so, are they free to leverage and access it? 3) Productivity – Are we as productive as we can be? If not, what can we do to improve? 4) Accountability – As team members, are we accountable to one another or just to our supervisors or KPIs? 5) Leadership – As leaders, what can we do to help the team succeed?
These intentional conversations, which do not always happen organically, create clarity about a team’s purpose and working relationship and serve as a unifying and empowering exercise for teams to set new standards of excellence. I used the five factors from Peernovation to offer an example of what a framework for intentional conversations can look like. Feel free to either use this framework or develop your own. What matters is that it works for you.
These intentional conversations, which do not always happen organically, create clarity about a team’s purpose and working relationship and serve as a unifying and empowering exercise for teams to set new standards of excellence. I used the five factors from Peernovation to offer an example of what a framework for intentional conversations can look like. Feel free to either use this framework or develop your own. What matters is that it works for you.
My Three Words Summary
Intentional conversations that inspire a sense of purpose and create clarity among team members will strengthen your core (culture) and help you be more agile (become a more adaptative organization). Reflection and confidence about your inner strength will only help you meet whatever challenge the world sends in your direction. Identify your three words. Or feel free to borrow mine.
Our vision is to help people live more authentic and fulfilling lives by guiding the
organizations they are a part of.

Resources
Ideal Outcomes, Inc., 13004 Cake Bread Heights, Colorado Springs, CO 80921
“My passion is to share what I’ve discovered during my long career working with incredible leaders around the world. My mission is to apply the lessons I’ve learned to my life, my team members’ lives, and my clients’ business challenges. I believe you don’t learn if you remain stationary. This is why I continue to dedicate my life and career to never-ending continuous improvement.”
Jason is an in-demand keynote speaker, widely recognized as a noted authority on helping companies build strong, sustained revenue growth by empowering their employees and developing energizing office cultures.
During his career of more than twenty years, Jason has assisted companies of all sizes in a wide variety of industries. He has not only worked closely with established Fortune 100 companies to create Leadership Development Journeys, but also provided thought leadership and innovative consulting services to a range of mid-size firms. And he has guided numerous start-ups to build solid foundations that have enabled them to become noted industry leaders.
Jason has become a valued resource for many organizations, helping them implement talent development paths, culture maps, succession plans, and learning strategies. He has captured best practices from successful organizations and integrated them into the core principles that form the foundation of Ideal Outcomes.
During his career of more than twenty years, Jason has assisted companies of all sizes in a wide variety of industries. He has not only worked closely with established Fortune 100 companies to create Leadership Development Journeys, but also provided thought leadership and innovative consulting services to a range of mid-size firms. And he has guided numerous start-ups to build solid foundations that have enabled them to become noted industry leaders.
Jason has become a valued resource for many organizations, helping them implement talent development paths, culture maps, succession plans, and learning strategies. He has captured best practices from successful organizations and integrated them into the core principles that form the foundation of Ideal Outcomes.
“I specialize in uniting teams and establishing leaders within different companies. My passion for helping people grow is what drives me, and my ability to bring out the best in employees has led me on a path to change people’s lives and the organizations they serve for the better.”
Laura Nortz engages with key stakeholders to design solutions that result in consistent skills, behaviors, and language among teams to ultimately create a unified and energized organizational culture.
In addition, she takes a primary role researching and developing leadership trainings, formal presentations, coaching and customer service with companies of all sizes. Laura has worked closely with leadership teams in a wide variety of industries in countries throughout the world that include Italy, Germany, the UK, Sweden, the Philippines, China, Australia, Canada, and the US and British Virgin Islands.
“As a Certified Master Trainer at Ideal Outcomes, I play an active role developing long-term vision for my clients and identifying future goals for my team. I push individuals to feel comfortable doing uncomfortable things in order to bring out a client’s true potential while challenging my team in ways that provokes creative thinking.”
Sheila McVeigh has been in the business performance improvement field for 24 years. She is a licensed and certified multi-course Dale Carnegie® Trainer. She is also a certified Master Trainer, licensed to lead the certification process to license trainers for Dale Carnegie programs.
Sheila has conducted customized training for over 300 organizations that include AAA, Campbell Soup, Carrier, Comcast, conEdison, Department of Defense, Discover Financial, Experian, EP Henry, Google, HouseMaster, Merrill Lynch, Morgan Stanley, Motorola, Paychex, Red Bull, ShopRite Supermarkets, and many others.
“My passion is helping clients and their employees realize their full potential. I focus on being a value-added resource for them and my team with the goal of helping them exceed their own expectations.
Jeanne Kerr has had an extensive professional career working closely with client leadership teams in a wide array of industries to ensure they articulate and execute culture and people strategies that match the vision they have for their company. Jeanne often describes this process by stating that putting the right people in the right seats is not enough. The key is building a better bus.
Her primary areas of expertise include cultural change, strategic planning, organizational development, leadership development, change management, business partner development, assessments, HR analytics, and succession planning.
“My motivation has always been to serve---my country and its partners, clients, class members, leaders, and teams. My diverse professional background--sales, military, state and federal government employee, business owner and leader make me a uniquely-qualified trainer.”
Jennifer has more than 20 years expertise in training executives, managers, supervisors, senior military officers and their civilian counterparts. She became a certified Dale Carnegie® trainer in 2000 and continued to deliver training during her 20-year military career. Her clients include AAA, Discover, Lockheed Martin, Northrup Grumman, Starbucks, Pfizer, Cisco, the World Bank, D.C. government and many federal government agencies.
A retired Air Force colonel, Jennifer served as a Public Relations Officer, training general officers and senior Department of Defense civilians to develop and deliver messages to Congress, national and international news media and the public. As a consultant she created strategic and tactical communication plans and developed a training and coaching program for the Saudi Arabian Military Office of Defense.
“My passion is connecting people with each other to bring success for everyone involved. I love the challenge of breaking down barriers, building communication, and helping people find a passion for what they do. As a lifelong learner, I help individuals and organizations kindle their internal spark.”
Nikki has 36 years of industry experience in 24 countries including Saudi Arabia, Pakistan, China and Russia. A dynamic global speaker, trainer, and coach she assists clients build and sustain cultures that create alignment and trust impacting productivity, engagement and bottom-line results. A lifelong learner, she utilizes NLP (Neuro-linguistic Programming) skills to help individuals make immediate and impactful changes in their professional and personal lives.
“I love exploring new technologies that will draw learners in and inspire them to build fresh knowledge and skills. I specialize in developing creative, fun eLearning that incorporates scenarios, games, and simulations and invites learners to be active participants.”
Barbara has extensive experience designing learning solutions for technology, healthcare, financial, and other industries. Her expertise lies in working with subject matter experts and creating engaging eLearning solutions that deliver measurable results. As a learning and development consultant, Barbara continues to provide online solutions for real-world problems.
"As a designer, I have the opportunity to bring ideas to life. Turning the vision of clients into deliverables each day is a challenge I love to undertake. I strive to make sure that each project meets the high standards set by Ideal Outcomes."
Nicholas Schmitt has 10 years of professional experience. Proficient in Adobe Indesign and Illustrator he works closely with instructional designers and clients to design and develop programs. Nick has had a lifelong passion for digital art and design and has created branding compliant custom program and engagement material for hundreds of clients of all sizes and industries bringing a fine attention to detail to every project.
Mike brings unique insights from the real world - as a Petroleum Engineer on offshore oil and gas drilling rigs, leader of the aerospace division of a British public company, and as a longtime CEO and Key Executive peer advisory group Chair and Speaker for Vistage Worldwide.
His first book, Wheel$pin: The Agile Executive's Manifesto (2011) asked the question, "why, despite all of our investments in our businesses (you name it, we do it), do we still experience a lot more wheel$pin than we should?" Which can cost us a $fortune! The answer: Agility, or rather a lack of agility. His second book, The 5 Roles of Everyday Agile Leaders: Cracking the Agility Code (to be released in 2022) asks the question, "Why, despite all of the Agile inspiration and insights we are now surrounded by, does Enterprise Agility remain as elusive as it has ever been for most leaders?" The answer: an unbroken agility code.
Alejandra Baker is a dynamic bilingual (English – Spanish) Corporate Trainer and Learning Consultant with over 15 years of experience working in multicultural environments, designing and facilitating programs that impact the productivity and performance of her clients.
Alejandra is experienced in helping companies develop an Innovative culture. She co-founded with her father The Innovation Way, a Mexican company specialized in Innovation Training and co-developed a proprietary methodology called “Generating Breakthrough Ideas: How to Recognize and Seize Opportunities for Disruptive Innovation”, providing services to leading Mexican companies such as Cerveceria Cuauhtemoc, Cemex, Tequila Cuervo, Hylsa as well as to small and medium sized businesses through Mexico’s National Council of Science and Technology.
When she moved to the US, her passion to develop herself and bring out the best in others lead her to become certified in the Dale Carnegie Programs to develop human relations, communications & leadership skills.
Alejandra is an Advocate for Human rights and she also serves as Program Director for the i-5 Freedom Network, an Anti Human Trafficking Organization in Southern California.
She holds a Master of Science in Management from the London School of Economics and Political Science, with specialization in Knowledge Management; and a BS in International Business from the ITESM, in Mexico.
Alejandra is experienced in helping companies develop an Innovative culture. She co-founded with her father The Innovation Way, a Mexican company specialized in Innovation Training and co-developed a proprietary methodology called “Generating Breakthrough Ideas: How to Recognize and Seize Opportunities for Disruptive Innovation”, providing services to leading Mexican companies such as Cerveceria Cuauhtemoc, Cemex, Tequila Cuervo, Hylsa as well as to small and medium sized businesses through Mexico’s National Council of Science and Technology.
When she moved to the US, her passion to develop herself and bring out the best in others lead her to become certified in the Dale Carnegie Programs to develop human relations, communications & leadership skills.
Alejandra is an Advocate for Human rights and she also serves as Program Director for the i-5 Freedom Network, an Anti Human Trafficking Organization in Southern California.
She holds a Master of Science in Management from the London School of Economics and Political Science, with specialization in Knowledge Management; and a BS in International Business from the ITESM, in Mexico.
Steve is passionate about impacting the quality of life of others by adding value through coaching, speaking and mentoring. Currently, he partners with organizations to solve business issues by developing their greatest asset, PEOPLE, through Dale Carnegie programs. In addition, he is the co-host of The 411 on Leadership Podcast which airs live on LinkedIn/YouTube/FB on Mondays (10am PST) - https://sitchradio.com/shows/the-411-on-leadership-podcast/
Steve earned his Masters’ Degree in Human Services Counseling with an Executive Leadership concentration from Liberty University. Described by a Dale Carnegie Master Trainer* as “extremely supportive, coupled with authenticity” and a “true leader”, Steve recognizes the importance of ongoing professional development. This is invaluable as he impacts corporate culture through both consultation and facilitation of development solutions for various organizations, teams and individual clients.
Steve earned his Masters’ Degree in Human Services Counseling with an Executive Leadership concentration from Liberty University. Described by a Dale Carnegie Master Trainer* as “extremely supportive, coupled with authenticity” and a “true leader”, Steve recognizes the importance of ongoing professional development. This is invaluable as he impacts corporate culture through both consultation and facilitation of development solutions for various organizations, teams and individual clients.
Karen Kimsey-Sward has over 25 years of experience working with a wide range of organizations helping them to move to the “next level” of performance. She’s known for her strategic yet practical approach to working with leaders at all levels to drive revenue growth, operational excellence and employee engagement. Karen brings a unique perspective to clients as a business owner who has been through all stages of a company’s life; from its founding through the various levels of growth.
Karen is Chief Operating Officer for Dale Carnegie Chicago. She is providing leadership, management and vision to create and sustain employee/customer engagement while ensuring profitable growth.
Previously, Karen was a Vice President of Franchising for the Americas with Dale Carnegie & Associates and worked with franchisees in all areas of their business. She provided leadership to identify opportunities, developed growth plans, recruited top talent, and executed marketing/sales strategies and training. She and her team served as internal business coaches to franchisees.
Prior to joining Dale Carnegie & Associates, Karen was co-founder and principal of Performance Potential Inc, a management consulting firm.
Karen was also an Executive Vice President/COO for FTR, a performance improvement company in Chicago. Over the years she held a variety of roles including: top producing salesperson, sales manager, business/sales coach, consultant and COO. She played a critical role in helping this organization achieve significant growth to become one of the top performance improvement companies in the Financial Services Industry.
Over the years, Karen has served on various Boards and is currently a Board Member for the SBAC.
Karen received her Bachelor of Business Administration/Marketing from Marshall University.
Leo Bottary is the founder and managing partner of Peernovation, LLC and co-founder of The One Advantage. An award-winning author of three books, including Peernovation: What Peer Advisory Groups Can Teach Us About Building High Performing Teams (2020), he is also a keynote speaker, workshop facilitator, adjunct professor for Rutgers University, Advisory Board Member/Opinion Columnist for CEOWORLD magazine, and co-host of The One Advantage podcast.
Leo’s first book, which he co-authored with former Vistage CEO Leon Shapiro, The Power of Peers: How the Company You Keep Drives Leadership Growth & Success (2016), explored how and why formal peer groups for CEOs and business leaders are so effective. His second book, What Anyone Can Do: How Surrounding Yourself with the Right People Will Drive Change, Opportunity, and Personal Growth (2018), examined the power of enlisting and engaging the complete circle of the people who surround us in both formal and informal settings.
Prior to teaching at Rutgers, Leo was an adjunct professor at Seton Hall University, where he led graduate-level online and on-campus learning teams studying leadership and strategic communication. In April 2015, he was named adjunct teacher of the year for Seton Hall’s College of Communication and the Arts.
Earlier in his career, Leo served in senior leadership positions at Mullen and Hill & Knowlton, where he was also director of client service for the US. In the mid-1990s, he founded a public relations agency that a leading trade publication hailed as a regional powerhouse, new media pioneer, and great place to work.
Leo earned a BA from Jacksonville University, an MA in Strategic Communication and Leadership from Seton Hall, and completed his doctoral coursework at Northeastern.
Bill Bertolet has 25+ years’ experience in the performance improvement industry supporting clients in multiple industries by helping them implement growth strategies. Key performance improvement areas include Sales, Leadership, Customer Relations, Team Building and Presentation Effectiveness. Companies include Morgan Stanley, Merrill Lynch, BlackRock, Ace Hardware, Navistar, Simplex Grinnell, Microsoft, AT&T, etc. One common thing all these companies experience when working with Bill is that the return on investment always funds the professional services provided. Bill resides in Wyomissing PA.
Malcolm leads Ideal Outcomes’ communications across all platforms creating content and social media strategy.
A former award-winning international journalist, his career included a
two-year stint as Belfast bureau chief for London’s Daily Mirror.
He has authored or co-authored seven books published in nine languages by international giants such as Random House, Bantam Doubleday Dell, Ballantine Books, and St. Martin's Press.
Malcolm has also ghostwritten more than thirty books specializing in business and entrepreneurship, education, memoirs, and health and wellness. He has collaborated with owners of billion-dollar companies and startups, scientists, doctors, nutritionists and academics—and individuals with remarkable life stories.
In a separate career as an entrepreneur, he helped build a billion-dollar business and created innovative marketing concepts combining direct response television and direct sales.
Brett is an Investment Banker, Entrepreneur, a trainer and coach, and previously was a Fortune 500 Executive and U.S. Navy Officer.
Brett is the Founder of Coast Practical, Inc. and is a Partner (Investment Banker) at NewCap Partners in Los Angeles. Through this work, he leads Acquisitions and Capital Raise transactions. Throughout his business career, he has served as COO, CFO, and CEO as well as in many Board roles in a wide variety of organizations.
Brett’s expertise lies in navigating organizations through challenging times, whether this means dramatic revenue growth, a sale of the business itself, a capital raise, or a performance turnaround. Given this experience, he is quick with an occasionally funny and sometimes pertinent business story. Brett also volunteered his organizational development talent as a member on the Board of Trustees of the United States Naval Academy Alumni Association. He is a Servant Leader.
Brett has been a Corporate Trainer and Executive Coach since 2008. He is honored to have worked with several thousand participants, who have gone on to achieve impressive results for their organizations. He is Multi-Course Certified, helping companies and individuals within those companies develop and achieve their potential through improved Leadership, Sales, and Presentations. Previously, he helped U.S. Navy Captains launch Tomahawk missiles at bad guys worldwide. Most importantly, the people Brett has worked with most closely, from one of the five presidents of The Irvine Company to the Cal Tech-educated Executive Vice President at Siemens, to the recent High School graduate selling billiards tables, all agree on one thing, “Brett cares about you personally and wants you to win on your own terms.”
Previously, Brett was a turnaround General Manager at Cintas Corporation, where his team’s set safety, sales growth, customer satisfaction, and profitability records for the company, and an Officer in the United States Navy. He has consulted with many companies, including Intel Corporation, Experian, and AAA.
Brett holds an International M.B.A. from the University of Southern California (USC), an M.S. in Information Technology from the University of San Diego (USD), and a B.S. in Engineering from the United States Naval Academy (USNA).
Brett loves spending time with his young family in his adopted hometown of Huntington Beach, CA. He is a passionate outdoorsman and a former U.S. Navy Officer.